Webrak - SEO, Web Design, & Custom Software Build » Services

Website Design

admin — Sun, 22 Nov 2009 06:20:32 +0000

Webrak’s designers will work with you to achieve the perfect website design for your products and/or services. Whether you have an established site and want to fine tune some details, require a massive overhaul, or are starting from scratch, we have the tools and team to ensure the process is quick and the results exceed your expectations.

Our philosophy in empowering our customers pulls through to the core of our website designs. When performing a massive overhaul to a website, or starting from scratch we can create a site that can be edited by end users without any special technical knowledge website design.

With a simple admin log in to your website, you can:

Add to the discussion
Change font, font size, font style, color, etc
Control positioning of content and photos
Create bulleted lists
Post new photos and edit or delete old
Create and delete pages
Control site navigation
Manage multiple levels of users, or groups of users
and much more…

System Architecture & Wireframing

This allows the you and the development team to stay in sync, on track and budget. Using this time tested process assures that your finished site will have all of the features you expect with no surprises!

eCommerce Development

admin — Sun, 22 Nov 2009 06:17:19 +0000

Conducting business transactions on the Internet is something that is advantageous to both the customer and the merchant.

For your customer it provides:

Ability to quickly and easily order goods/services.
System to complete payment requirements on the spot.
24 x 7 access to shop and buy
Ability to shop from the comfort of their home
Unmatched selection online (versus locally in stores)
Quick and easy price comparisons
and much more…

For the merchant it provides:

The ability to capture a customer that very moment.
Instant payment for goods/services ordered.
Lower set up and operating costs vs. ‘brick and mortar’
Expanded geographical customer reach
Increased brand/product awareness
and much more…

What You Can Expect:

Unique forum to describe services/products in a visual, informative, interactive manner.
Potential to increase sales & profits while simultaneously decreasing some costs
Easier, faster, and more accurate delivery of product information (updates, specials, new lines, etc)

Webrak can not only get you caught up to speed with ecommerce, but launch you ahead of your competition to ensure you don’t miss another sale due to lagging technology surrounding your web presence.

Social Media Marketing

admin — Sun, 22 Nov 2009 06:09:54 +0000

Why should you be concerned with creating a buzz on the internet these days?

There are a number of reasons, including:

Increased brand awareness
Promotion of a new product or service
Creating and enhancing customer loyalty
Tapping into new markets
Increasing relevant, targeted traffic to your website
… and much more

Whatever your specific needs, call Webrak to discuss how we can promote your brand and/or service across social media platforms.

Don’t be left behind, be a part of the Social Media explosion!

Custom Software Development

admin — Sun, 22 Nov 2009 06:05:05 +0000

Webrak has a team of developers that provide expertise and guidance in:

Software consulting and design
Database applications
Web applications
Desktop Solutions
Flash banner ad designs
Video/Flash website enhancements
and much more…

We are experienced in all major programming protocols and have a team of experts that are up to face any challenge your business needs present.

Website Statistics and Reporting

admin — Sun, 22 Nov 2009 06:02:27 +0000

When it comes to reporting the vital statistics and overall health of your website, Webrak takes a holistic approach that centers around feedback from our customer base. We have spent years listening to the needs of our customers and have developed solutions that deliver answers and remove much of the mystery surrounding what most every business wants to know.

Topics that arise on a continual basis are:

Who is visiting my website?
How long do they visit?
What are the most popular pages?
When do people decide to leave my page?
What can I do to improve my ranking on search engines?
Where do I get the best value for my money?
What search engines send the most traffic to my site?
How many people visit my site each month?
How does this compare to what my competition is doing???

Our reporting will address these and many more key questions in a clear and easy to understand format by analyzing how and why all websites that achieve top 10 results are able to do so. From here we will outline what needs to happen for your website to achieve equal results and how we get there.

LIFETIME REPORTING

For those that choose to partner with us we will deliver to your e-mail inbox, monthly reports that detail:

Who is visiting your site
How long they stay
What search engines are sending traffic to your site
… and many other vital visitor/usage statistics

In addition, on a semi-annual basis we will provide you with a complete reanalysis of your competitive market. We will re-examine all of the sites in your target market that are achieving page one results. Included will be things such as how well you site is optimized versus your competition, keyword efficiency indexes, (etc, etc…)

Essentially we will compare and contrast the ‘landscape’ of then vs. now which will allow you to identify any upcoming trends to stay ahead of the curve, or perhaps tighten and fine tune some areas that may need adjusting.

What you will receive from Webrak is the information you need to make educated decisions regarding your web presence to achieve your business objectives. Ultimately our goal is to develop a long lasting win-win relationship with you by over-delivering what you need to become and remain successful.

Search Engine Optimization

admin — Sun, 22 Nov 2009 06:00:37 +0000

SEO (Search Engine Optimization) Services

The benefits of SEO or Search Engine Optimization are virtually undisputed because being ranked in the top 10 organic search rankings on Google, Yahoo, and MSN will increase the amount of traffic any website experiences.

Most will utilize an increase in website traffic to accomplish the goals of their organization, such as:

Increase product sales
Motivate visitors to take a specific action (such as requesting a quote)
Maximize donations
Or simply providing their information/message to the broadest audience possible

A properly executed SEO strategy will ensure your website begins in the pole position to assure you the greatest chances of success.

At Webrak, we will arm you with the facts and a detailed outline of the specific steps that need to be taken to deliver a top 10 search engine optimization ranking.

Our approach is to provide a clear roadmap to results. From there we discuss what specific steps will most closely align your business objectives, your budget, and your timeline.

We understand that every company and every situation is different which is why we take a consultative approach to working with our clients.

We will adjust our strategy and timeline based on whether you want to target a:

Small number of specific terms
Wide array of phrases
Specific region or niche
Broad geographical market
…. or any combination in between

Ultimately, what we provide is a transparent and valuable service that delivers one of the strongest returns on investment available.

Our methods deliver measurable results that will translate to increased website traffic (which more times than not equals more revenue).

We accomplish this through a multi-faceted approach that takes into account the following major factors:

How have the companies currently in the top 10 ranking positions on Google (for you target keyword(s)) structured their site?
How is this different from your site?
What needs to be done to bridge (and ultimately surpass) this gap?

Once this information is ascertained we can execute the steps needed for you to achieve a top 10 ranking.

Benefits of this approach include:

Less time to determine what an effective strategy is because Webrak removes the trial and error.
Financial savings as a direct result of taking less time to pin-point what is a successful strategy.
Less time to achieve desired ranking results because we start already knowing what will work.

Hosting Services

admin — Sun, 22 Nov 2009 05:48:15 +0000

In addition to bringing your web presence in line with your corporate objectives, Webrak also provides web-hosting services. This allows our customers to meet all of their web presence needs in one location, minimizing the number of vendors (and invoices) that have to processed and managed while maximizing the impact and information Webrak is able to deliver.

Organizations that host their site in our network, will receive a set of free reports that allow you to evaluate the source and nature of visitors to your website. That coupled with the peace of mind that a trusted partner will be monitoring the ongoing success of your web presence makes this package a true win-win.

Please contact us for further details regarding our hosting services.

Pay Per Click Services

admin — Sun, 22 Nov 2009 05:17:41 +0000

Webrak has a proven track record in providing maximum return on investment for Pay Per Click (PPC) campaigns. Our technical staff is experienced managing campaigns in Google AdWords, Yahoo Search Marketing, and Microsoft adCenter.

What Webrak offers from a PPC perspective:

Consultative approach from analysis, to proposal, to implementation, and follow up reporting.
Flexible programs designed to facilitate adjustments in real-time to account for changes in your competitors strategy and industry shifts.
Thorough and effective keyword research & selection.
Maximize return based on budget.
Simultaneous creation, monitoring, and testing of multiple campaigns and multiple ads within each campaign.
Lower cost per conversion which leads to increased revenues.
Proper landing page analysis, creation and implementation to deliver the highest conversion rates possible.